Clearing out emotional baggage’: How China’s sleepmakers are helping the ‘996’ generation

A new profession in China, known as sleepmakers, has emerged to help individuals deal with sleep deprivation caused by stress. Sleepmakers provide emotional support and engaging conversations to aid sleep. They operate online and offline, earning up to 260 yuan per hour. Clients, mainly young adults, find relief in discussing their problems. Popular sleepmaker Sevenseven7 uses imaginative bedtime stories to attract audiences.